We turn B2B startups into category leaders
And/or Labs blends the rigour of peer-reviewed research with the speed of GenAI to position SaaS products for breakthrough success via sprints, fractional work, and advisory.
Founded by Vishveshwar Jatain, twice-exited founding marketer
VJ is the best B2B marketer I've ever worked with. I'd recommend him to anyone looking for a marketing leader who thrives in early-stage chaos, accelerates the work of revenue teams, and is technically fluent enough to bridge product vision and buyers.
Services
For startups with existing product-market fit.
360 Audit
Get the facts you need to start improving your position in market.
- Benchmark vs. 47 scientific rules
- Covers brand, design, layout, pricing, trials, freemium, and more
- Positioning teardown & analysis
- Quick wins + markdown file
- 30-min live debrief
Fractional GTM Lead
Have me fix your most burning go-to-market challenges, one at a time.
- Joint discovery & roadmapping, documented scope of work
- 8 tracked hours/week
- 1 open project at any time
- Weekly meeting + async access
- Includes 360 Audit
Makeover Sprint
Look like a Series C startup in 2 weeks, minus the big agency price tag.
- Brand identity & visual refresh
- Positioning & messaging rewrite
- A site built on modern frameworks
- You own the stack, brand kit, design reference, and the codebase
- Includes 360 Audit
Vishveshwar epitomizes all that is fresh, new and intriguing. His content is not only interesting to read but also thought provoking. He has an uncanny ability to say the most complex things in the most simple manner, which requires clarity of thoughts.
Advisory
For startups still validating their product-market fit.
Startup Advisor
I selectively take on advisory roles to help early-stage startups make the right go-to-market decisions from the start.
- Monthly strategy call
- Help with hiring, raising, board prep
- Discounted service packages
Instructor
I teach hands-on courses on generative AI that help founders and growth teams ship faster with less.
- Free live lessons
- In-depth cohorts (soon)
- Eligible for L&D budgets
VJ performed every marketing work we needed until we could afford additional help. His calm demeanour, internal drive, and dry and incredibly appreciated sense of humor made working with him a delight every single day.
VJ's eye for design and details with the ability to look at the big picture was unlike any I've seen before. As a team member and as someone who worked under his leadership, VJ earns my highest recommendation.