Win your category
We turn B2B startups into category leaders
And/or Labs blends peer-reviewed marketing science with GenAI to position SaaS products for breakthrough success using focussed sprints, fractional work, and advisory.
VJ is the best B2B marketer I've ever worked with. I'd recommend him to anyone looking for a marketing leader who thrives in early-stage chaos, accelerates the work of revenue teams, and is technically fluent enough to bridge the gap between product vision and buyers.
Transform
The next level up for startups with existing product-market fit.
Makeover Sprint
Look like a Series C startup in 2 weeks, minus the big agency price tag.
- Brand identity & visual refresh
- Positioning & messaging rewrite
- A site built on modern frameworks
- You own the stack, brand kit, design reference, and the codebase
- Includes 360 Audit
Fractional AI x GTM
Have me fix your most burning go-to-market challenges, one at a time.
- Joint discovery & roadmapping, documented scope of work
- 8 tracked hours/week
- 1 open project at any time
- Weekly meeting + async access
- Includes 360 Audit
360 Audit
Get the facts you need to start improving your position in market.
- Benchmark vs. 47 scientific rules
- Covers brand, design, layout, pricing, trials, freemium, and more
- Positioning teardown & analysis
- Quick wins + markdown file
- 30-min live debrief
Vishveshwar epitomizes all that is fresh, new and intriguing. His content is not only interesting to read but also thought provoking. He has an uncanny ability to say the most complex things in the most simple manner, which requires a clear understanding and clarity of thoughts.
Enable
Strategic guidance for startups still validating their product-market fit.
Startup Advisor
Advisor equity + $1,000/moI selectively take on advisory roles to help early-stage startups make the right go-to-market decisions from the start.
- Monthly strategy call
- Help with hiring, raising, board prep
- Discounted service packages
Instructor
Free and paidI teach hands-on courses on generative AI that help founders and growth teams ship faster with less.
- Free live lessons
- In-depth cohorts (soon)
- Eligible for L&D budgets
VJ's eye for design and details with the ability to look at the big picture was unlike any I've seen before and led to a dramatic increase in the productivity level of our marketing team. As a team member and as someone who worked under his leadership, VJ earns my highest recommendation.
Build
Software designed by the lab for consumption by humans and agents.
| Product | Actions |
|---|---|
| Void Patrol Cyberpunk vertical shooter with a 5-act story. | Play → |
| Slop or Not! Detects AI-generated posts in your LinkedIn feed. | Install → |
| SaaS Grader Grades any SaaS site against 47 marketing rules. | Install → |
| Tasky Task management designed for ADHD brains. | Request Invite → |
VJ performed every marketing work we needed until we could afford additional help. His calm demeanour, internal drive, and dry and incredibly appreciated sense of humor made working with him a delight every single day.
VJ is an extremely talented and gifted individual, who knows how to get things done. I have always relied on his out-of-the-box thinking to produce effective content. He is an asset for any media organization.