05 Portfolio
Portfolio
Projects
Investments
Bylines & Quotes
Abiogenesis: How life emerged in a non-living world Digit The mysteries of time travel explained Digit Consumer Attitudes Toward Digital Advertising 2021 eMarketer Chinese investments in Indian startups skyrocket China-India Dialogue 'It can be a money-printing machine': The revival of auto-refreshing ads Digiday Facebook's not listening to you, its new ad disclosure feature screams TNW Google Chrome's policy change won't stop targeted ads ConsumerAffairs 10 UX tools marketers need to know about MarketingProfs
Earned Media
How CafeMedia recouped millions through adblock recovery Adweek How AccuWeather shored up revenue with ad-blocking audience AdExchanger Publishers forecast to lose $54B in revenue from ad-blocking MediaPost Desktop Ad-Blocking Creeps Up, PageFair Reports MediaPost Blockthrough co-founder looks at the future of ad blocking MediaPost Why ad block users are not all 'militant ad haters' The Media Leader Ad blocking surges as millions more seek privacy, less annoyance TechCrunch / CNET Working with web publishers, this startup has notched up $10M ARR YourStory
Academic Citations
- Consumer privacy choices and (un) targeted advertising along the purchase journey Journal of Marketing Research (2023)
- The Antitrust Assault on Ad Tech: A Law & Economics Critique ICLE White Paper (2022)
- 'Times They Are a Changin' — Can the Ad Tech Industry Survive in a Privacy Conscious World? Catholic University Journal of Law & Technology (2021)
- A Longitudinal Analysis of the ads.txt Standard Internet Measurement Conference Proceedings (2019)
- Eluding ml-based adblockers with actionable adversarial examples 37th Annual Computer Security Applications Conference (2021)
- Fake news: The commoditization of internet speech California Western International Law Journal (2017)
- Development of an Asynchronous Mobile game Master's thesis, Universidade de Coimbra